Which Of The Following Is An Example Of A Characteristic Of A Service

A service is any activity or do good that i political party can offer to some other that is essentially intangible and does non upshot in the buying of anything.

Services exercise not always emerge out of physical products. When somebody rents a hotel room, deposits money in a banking concern, travels on an airplane, visits a physician, gets a haircut, gets a car repaired, watches a professional sport, watches a moving picture, and gets advice from a lawyer, he/she buys a service.

When designing marketing programs, a company must consider the characteristics of services.

Four characteristics of service are;

intangibility,
inseparability,
variability and
perishability.

4 Characteristics of Service

Allow'due south discuss the 4 characteristics of the service.

Intangibility – Services Cannot Be Felt Before Buying.

Services are intangible in nature. It means that services tin non be seen, tasted, felt, heard, or smelled earlier they are bought.

For instance, an airline passenger has only a ticket and the hope of a safety and comfy journey.

As the buyers are interested in service quality, the service provider must add tangible dimensions. The place, price, equipment, and communication material must indicate the service quality equally claimed by the service provider.

Consider a bank that wants to convey the idea that its service is quick and efficient. It must brand this positioning strategy tangible in every attribute of customer contact.

The bank's concrete setting must suggest quick and efficient service: Its outside and interior should accept clear lines; internal traffic menstruation should exist planned advisedly; waiting for lines should seem short at teller windows and ATMs, and background music should be light and upbeat. The bank'south staff should be busy and properly dressed.

The equipment – computers, copy machines, desks – should look modern. The banking concern's ads and other communications should advise efficiency, with clean and simple designs and carefully chosen words and photos that communicate the banking concern's positioning.

The depository financial institution should choose a proper name and symbol for its service that suggest speed and efficiency. It is pricing for various services should be kept unproblematic and clear.

Inseparability – Services Are Generated and Consumed Together.

Inseparability is a major feature of services. Information technology means that services are generated and consumed simultaneously and tin not be separated from their providers, whether they are people or machines.

Every bit the customer remains nowadays every bit the service is produced, provider client interaction is important in services marketing. The consequence of services is affected by both the provider and the customer.

Variability – Service Quality Never Stay The Same.

Variability is another important characteristic of services, which ways that their quality may vary greatly, depending on who provides them and when, where, and how they are provided.

For example, the Sheraton hotel has a reputation for providing better service than others.

I employee may exist cheerful and efficient within a detail Sheraton hotel, while some other may be unpleasant and slower. Even the quality of a single Sheraton employee's service varies according to his or her energy and the state of mind at the time of each customer dealing.

Service variability tin be managed in several ways. Employees tin be selected and trained carefully to provide good service. Employee incentives can exist introduced that emphasize service quality. Customer satisfaction can exist checked regularly through suggestion and complaint systems, customer surveys, and comparison shopping.

Perishability – Services Cannot Be Stored.

Services are perishable, which ways that services can not be stored for later sale or utilize. A ticket for the evening evidence of a picture can non be used for watching the night show.

The perishability of services has important implications for service providers. In the case of steady demand, perishability is not a problem.

But where demand fluctuates, service providers face up aligning problems.

For example, public transportation companies take to own much more equipment then they would as demand is not ever throughout the twenty-four hours.

Service providers can several steps to brand better demand-supply adjustments.

Dissimilar prices tin exist charged at different times on the demand side, which volition shift some need from peak periods to off-peak periods. On the supply side, part-time employees tin be hired to cater to peak need.